Paid Media

Drive immediate demand with paid search and ads.

When you need to hit revenue targets, you need qualified leads now. We run paid campaigns on the platforms your customers actually use — built around your service area, your margins, and your goals.

What's Included

Everything you need, nothing you don't.

Paid Search (SEM)

Google Ads campaigns built to capture high-intent searches from homeowners actively looking for your service. Every dollar tracked to calls and booked jobs.

Local Services Ads

Google-guaranteed placement at the top of search results. Pay per lead, not per click. We set up, manage, and optimize your LSA profile.

Paid Social

Meta campaigns that generate awareness and demand in your service area. Especially powerful for seasonal promotions and new service launches.

Performance Creative

Ad creative built around what actually converts for home service buyers — not generic stock imagery. Copy and formats tested continuously.

Call Tracking & Attribution

Full attribution from click to call to booked job. Know exactly which campaigns are driving revenue, not just traffic.

Budget Optimization

We optimize your spend across campaigns, keywords, and audiences to get the most booked jobs from every dollar.

How It Works

From first call to measurable results.

1

Audit

We review your current setup, competitors, and market before recommending a single action.

2

Build

Campaigns, content, and systems designed around your specific trade and service area.

3

Launch

Full tracking in place from day one: call attribution, form conversions, and CRM integration.

4

Optimize

Monthly reviews tied to booked jobs and revenue. The system improves every month.

FAQ

Common questions.

How quickly will we see leads?

Paid search and LSAs typically generate leads within the first 30 days of launch. Emergency service categories often see results within the first week.

What is a Local Services Ad?

LSAs appear at the very top of Google search results with a 'Google Guaranteed' badge. You pay per lead — not per click — and only for qualified inquiries in your service area.

How do you track ROI?

We implement call tracking, form conversion tracking, and CRM integration so every lead is tied back to its source campaign and keyword.

What budget do we need?

It varies by market and trade. We'll assess your service area and competition and recommend a realistic starting budget during the Growth Audit.

Do you manage the ads or just set them up?

We manage everything: strategy, setup, creative, bidding, optimization, and monthly reporting — ongoing for as long as we work together.

Can you run paid ads in multiple markets?

Yes. We build independent campaign structures for each service area or location to maximize performance locally.

Ready to start generating leads?

Start with a free Growth Audit. We review your marketing, your market, and where the real opportunity is.