Our Services
As a home service operator, you're on the hook to grow revenue. We've got your back, with a full suite of services built exclusively for businesses like yours.
Why Ember
Most agencies serve everyone. We serve one type of business: home service operators, multi-location companies, and franchisees ready to scale. That focus makes us better at it than anyone else.
Rankings, impressions, clicks. Metrics are just embers. They only matter if they fuel the outcome. The only number we ultimately care about is revenue growth for your business. Every campaign, every channel, every report is built around that.
We don't split attention between law firms, universities, and home service companies. Ember works exclusively with home service businesses and local operators. That means better benchmarks, sharper strategy, and a team that speaks your language.
AI Mode, AI Overviews, and agentic search are changing how customers find service businesses. We're already building for it: AEO, GEO, and entity optimization baked into every engagement, not bolted on as an afterthought.
We deliberately keep our client roster tight. You get a real growth partner, not an account manager juggling 50 accounts. We show up like a member of your team, not a vendor on a contract.
We focus on industries where customers come back: HVAC service plans, pest control contracts, landscaping maintenance. Our services are built to drive new customers and keep them, compounding growth over time.
Your market, your competition, your seasonality. They're unique to you. We don't run the same playbook for every client. We build around your business, your goals, and the growth opportunity specific to your service area.
What We Offer
We organize our services across three areas: paid media to drive immediate demand, organic media to build long-term visibility, and owned media to retain and grow the customers you already have.
When you need to hit revenue targets, you need qualified leads now. We run paid campaigns on the platforms your customers actually use, built around your service area, your margins, and your goals.
Google Ads campaigns built to capture high-intent searches from homeowners actively looking for your service. Every dollar tracked to calls and booked jobs.
Google-guaranteed placement at the top of search results. Pay per lead, not per click. We set up, manage, and optimize your LSA profile to maximize quality leads.
Meta campaigns that generate awareness and demand in your service area. Especially powerful for seasonal promotions, new service launches, and multi-location operators.
Ad creative built around what actually converts for home service buyers, not generic stock imagery. Copy, visuals, and formats tested and optimized continuously.
Paid media gets you leads today. Organic media builds the foundation that compounds over time, so you're not entirely dependent on ad spend to fill your calendar.
Rank higher in Google Search, Maps, and AI-driven discovery. We handle GBP optimization, listing management, citations, and location-specific strategy.
Keyword strategy, page structure, title tags, and internal linking built around what is actually winning in your market and service area.
Answer Engine and Generative Engine Optimization. We structure your brand and content so AI systems cite your business as the trusted answer, not a competitor.
Clear messaging and differentiation that makes you the obvious choice in your market. We help you articulate what sets your business apart and make sure it comes through everywhere.
Google can change its algorithm. Meta can raise ad prices. But your customer list is yours. Owned media turns past customers into repeat revenue, and it compounds every month.
Seasonal campaigns, service reminders, and referral programs delivered to your customer list. High-ROI, low-cost, and completely immune to algorithm changes. We build the system and run it for you.
Build and protect your review profile across Google, Yelp, and Nextdoor. We implement review generation systems that bring in consistent, authentic reviews without the awkward ask.
Automated follow-up sequences that convert inquiries into booked jobs. No lead left behind: every form fill, missed call, and estimate request gets followed up systematically.
Full-channel attribution so you know exactly what's driving revenue. We build dashboards that tie marketing spend to booked jobs, not vanity metrics. Metrics are just embers. Revenue is the fire.
AI Mode, AI Overviews, and agentic booking are rewriting how customers find home service businesses. We're the only agency in this space already building for what comes next.
We structure your brand and content so AI systems like ChatGPT, Perplexity, and Google AI Mode surface your business as the trusted local answer.
Entity authority, structured data, and citation coverage that makes generative AI confident enough to recommend your business, and agentic search confident enough to book it.
Our Approach
No two businesses are the same. But after working with 100+ operators, this is the framework we come back to every time.
We audit your market, your competitors, and your current marketing to uncover the real growth opportunities specific to your trade and service area. No assumptions, just data.
We activate the right channels for your business and budget. Paid search, local SEO, owned media: we build the mix that makes sense for where you are and where you want to go.
We improve visibility, trust, and conversion performance month over month. More searches turning into calls. More calls turning into booked jobs. Revenue going up consistently.
We build durable marketing assets: content, reputation, email lists, entity authority that create lasting momentum. The longer you work with Ember, the harder it is for competitors to catch up.
What Clients Say
"We went from slow seasons to a full calendar. Ember knows exactly how to market a service business."
Mike R. Owner, Ace Handyman Services – East Bay (Franchise)"More calls, better leads, and we finally understand which marketing is actually driving revenue. That alone was worth it."
[ Client Name ] Owner, [ Company ], [ City ]"Ember doesn't feel like an agency. They show up like a partner who actually cares whether our business grows."
[ Client Name ] Owner, [ Company ], [ City ]FAQ
We work with home service businesses, local operators, multi-location companies, and franchisees doing $1M or more in annual revenue. Our industries include HVAC, plumbing, handyman services, landscaping, pest control, and local businesses that depend on their community to grow.
Most agencies serve every type of business. We serve one: home service operators ready to scale. That focus means better benchmarks, sharper strategy, and a team that actually understands your world. We also keep our client roster deliberately small so every client gets real attention, not an overworked account manager.
Yes, and it's one of our specialties. Corporate marketing keeps the brand consistent. We make you the dominant location in your market. We build local SEO, lead generation, and reputation management strategies specific to your territory, not a generic playbook from corporate.
Every engagement starts with a free Growth Audit where we assess your market, your current marketing, and the biggest opportunities specific to your business. From there we build a custom scope. Most clients engage across at least two of our three service areas: paid, organic, and owned media.
Revenue. Full stop. We track calls, booked jobs, cost per lead, and revenue attribution across every channel. We build dashboards that connect marketing spend to real business outcomes, not rankings or impressions. Metrics are just embers. Revenue is what matters.
We work on a retainer model with an initial commitment period, typically 6 months, because meaningful growth takes time to build. We're not interested in 30-day clients. We're interested in long-term partners where the relationship compounds over time.
If you're doing $1M+ and ready to scale, let's build the marketing system that takes you to the next level. Start with a free Growth Audit, no commitment, no fluff.