Home Services Marketing
Ember works exclusively with home service companies doing $1M or more in annual revenue. Whether you are a single-location operator looking to dominate your market or a multi-location business expanding into new territories, we build the marketing system that gets you to the next level.
Why Home Services
Most marketing agencies treat home services as one vertical among dozens. At Ember, it is the only vertical we serve. That focus changes everything.
Ember is not a generalist agency that dabbles in home services. This is all we do. We know the search behavior, the seasonality, the margins, and the competitive dynamics of the home service market.
We focus on industries with recurring revenue potential: maintenance agreements, service contracts, and repeat customers. That is what builds a business worth owning.
Our clients are not startups. They are operators with crews, with reputations, and with growth ambitions that require a marketing partner who can keep up.
What We Do
Every Ember engagement covers paid, organic, and owned media. Together, they build a compounding growth engine that no single channel can match on its own.
Google Ads, Local Services Ads, and paid social built around your market, margins, and seasonal demand. Every dollar is tracked to cost per booked job.
Learn about Paid Media →Local SEO, Search Engine Optimization, AEO and GEO, and Branding and Positioning built to compound over time. Rankings that work while you sleep.
Learn about Organic Media →Newsletters, reputation management, lead nurturing, and marketing intelligence that retains and grows the customers you already have. No algorithm required.
Learn about Owned Media →Industries We Serve
We go deep, not wide. Every industry we serve shares the same fundamentals: repeat customers, service agreements, and a local search market worth dominating.
Who We Work With
We work with established home service businesses that have the infrastructure to handle more demand and the ambition to capture it.
You have built a strong business in your market. Now you want to own it. We build the paid and organic engine that puts you at the top of search and keeps you there as competitors try to catch up.
Expanding into new service areas or adding locations takes a different marketing approach than running one market. We build the strategy and execution that scales across every territory you operate.
Local franchise marketing within corporate guidelines is a core specialty. We drive real results at the territory level while staying inside the guardrails that your brand requires.
How It Works
A clear four-step process that starts with understanding your business and ends with a marketing system that improves every month.
We dig into your current marketing, your competitive landscape, your service area, and your revenue mix. Every engagement starts with a clear picture of where you stand and where the biggest opportunities are.
We build a 90-day plan across paid, organic, and owned channels. Budget allocation, campaign structure, keyword targets, and content priorities are mapped before a dollar is spent.
Campaigns go live with full tracking in place. Call attribution, form conversions, and CRM integration are set up from day one so every lead is accounted for and every channel is measured on revenue, not vanity metrics.
Monthly optimization, seasonal adjustments, and regular reporting tied to booked jobs and revenue. The system gets sharper every month as we learn what drives growth in your specific market.
Common Questions
Straightforward answers about how we work and who we work with.
HVAC, plumbing, handyman, pest control, landscaping, and local businesses with recurring revenue potential. If your business depends on repeat customers and local search, we are likely a strong fit.
Yes. We are based in Lafayette, CA, but we serve home service businesses nationwide. Our local SEO and paid search work is just as effective in Dallas or Denver as it is in the Bay Area.
$1M or more in annual revenue. This threshold ensures your business has the capacity to handle the lead volume we generate and the infrastructure to scale effectively with our support.
Yes, local franchise marketing is a core specialty. We know how to drive results at the territory level while staying within the brand guidelines and co-op marketing structures that corporate requires.
Revenue and cost per booked job. Not clicks, impressions, or rankings. Every report we deliver ties marketing activity directly to the outcomes that actually affect your bottom line.
Six months. Meaningful growth takes time, and we build for the long term. Paid search moves quickly, but local SEO and owned media compound over time. Six months is the minimum to see the full picture.
Start with a free Growth Audit. No commitment, no fluff. We will review your current marketing and show you exactly where the growth is.