The Home Service Marketing Agency Built to Get You More Calls.

Ember works with home service companies that are already winning and want to grow to the next level. Whether you're a $1M+ operator ready to scale, a multi-location business expanding into new markets, or a franchisee who needs local marketing that actually performs, we build the system that gets you there.

Based in Lafayette, CA. Built for service businesses everywhere.

Book Your Free Growth Audit See Our Work

★★★★★

"We went from slow seasons to a full calendar. Ember knows exactly how to market a service business."

Mike R., Owner, Ace Handyman Services – East Bay

Get Found

Show up when customers are searching for home services in your area.

Build Trust

Strengthen your reputation and credibility with home service buyers.

Generate Demand

Create more calls, leads, and booked jobs from your target service area.

Grow Consistently

Build systems and assets that compound over time and keep your calendar full.

Who We Work With

Built for home service businesses
ready to scale.

Ember is not for every home service company. We work best with operators who already have traction and are ready to invest in growth.

📈

$1M+ in Annual Revenue

You've proven demand. Now you need a marketing system that scales it, consistently and profitably.

🏆

Ready to Dominate Your Market

You're not looking to survive. You're looking to own your service area and outgrow your competitors.

🤝

Wants a Real Growth Partner

Not just a vendor. You want an agency that understands your business, tracks revenue not just clicks, and shows up like a partner.

📍

Multi-Location Operators

Running two or more locations and need a marketing system that scales across service areas without losing local relevance. We build location-by-location strategies that compound.

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Franchisees Who Need Local Edge

Corporate marketing keeps the brand consistent. We make you the dominant location in your market. Local SEO, lead generation, and reputation management built around your territory.

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Done with Guessing

You've tried marketing before, maybe an agency, maybe on your own. You're not looking for more experiments. You want a partner who understands your business and moves the needle on revenue.

Not quite there yet? We'd still love to point you in the right direction. Book a call and we'll tell you honestly what would move the needle most at your stage.

What We Do

Everything Home Service Businesses Need
to Dominate Local Search

We handle the SEO, paid media, and reputation work so contractors and local businesses get found first. And stay there.

Metrics are just embers. Rankings, impressions, clicks. They only matter if they fuel the outcome. The only number we ultimately care about is revenue for our clients.

Paid Media

Paid Search (SEM) Google Ads and Local Services Ads built to drive high-intent calls and booked jobs.
Paid Social Meta campaigns that generate demand and keep your brand in front of your service area.
Local Services Ads Google-guaranteed placement for contractors. Pay per lead, not per click.
Performance Creative Ad creative built around what actually converts for home service buyers.

Organic Media

Local SEO Rank higher in Google Search, Maps, and AI-driven discovery across your service area.
Content Marketing Content that builds authority, earns trust, and turns searchers into booked jobs.
Branding & Positioning Clear messaging and differentiation that makes you the obvious choice in your market.
AEO & GEO Answer Engine and Generative Engine Optimization, built to be cited by AI, not just ranked by Google.

Owned Media

Newsletters & Email Keep past customers coming back with seasonal campaigns, tune-up reminders, and referral drives. You own the list. Google can't touch it.
Reputation Management Build and protect your review profile across Google, Yelp, and Nextdoor.
Lead Nurturing Automated follow-up sequences that convert inquiries into booked jobs without manual effort.
Marketing Intelligence Full-channel spend attribution so you know exactly what's driving revenue. Metrics are just embers. What matters is what they produce.

The Future of Search

Search is changing.
We're already building for what's next.

The way customers find home service businesses is shifting fast. Google AI Mode, AI Overviews, and agentic search are rewriting the rules. Zero-click searches are growing. More people are getting answers and booking services without ever visiting a website. That changes what winning in search actually means.

It's no longer just about ranking #1. It's about being the business that AI recommends, that voice assistants surface, and that booking agents choose when a homeowner says "find me a plumber" or "schedule an HVAC tune-up." The KPIs are evolving. We're evolving with them.

AEO

Answer Engine Optimization

We structure your brand and content so AI systems like ChatGPT, Perplexity, and Google AI Mode pull your business as the trusted answer, not a competitor.

GEO

Generative Engine Optimization

We build the entity authority, citations, and structured data that generative AI needs to confidently recommend your business across search platforms.

Agentic Search

Built to Be Booked by AI

As AI agents begin searching, comparing, and booking services on behalf of users, we position your business to be the one they choose, not just the one that ranks.

We track new KPIs built for this shift: brand mention frequency across AI systems, entity authority scores, citation coverage, and AI recommendation share. But metrics are just embers. What we're really tracking is what they produce: revenue growth for your business.

About Ember

Built for Local Business.
Proven in the Field.

Ember is a marketing agency based in Lafayette, California, specializing in local SEO, lead generation, and growth marketing for home service businesses. We work with HVAC companies, plumbers, handyman services, landscapers, pest control operators, and local businesses that depend on their community to grow.

We focus on recurring revenue industries because the marketing math works differently. Getting a new customer once is good. Keeping them on a service plan and reactivating them every season is what actually builds a business. Our entire approach: local SEO, owned media, newsletters, and lead nurturing, is built around that model.

Focused on service businesses

Multi-channel growth systems

AI-aware marketing approach

Built on fundamentals that compound

100+

Local Businesses Served

4.9 ★

Average Client Rating

15+

Industries Supported

Our Approach

Our Proven Process for Home Service Business Growth

No two home service businesses are the same. Your market, your competition, and your growth goals are unique. But after working with 100+ operators, this is the framework we come back to every time.

Ignite

Audit the market and uncover growth opportunities specific to your trade and service area.

Fuel

Activate the right channels: local SEO, paid media, and reputation management, with focused execution.

Grow

Improve visibility, trust, and conversion performance so more searches turn into booked jobs.

Compound

Build durable marketing assets that create lasting momentum and consistent lead flow.